Audience Segmentation (“Ad Targeting System”)

RESOURCES

• I’ve already done multiple iterations of ad click stuff, so we’re focusing on a piece I haven’t explored as much yet

PROMPTS

ad targeting system

Company: Pinterest
Role: either mid-level or senior

REQUIREMENTS

• the ads should be “personalized” to a given user

CHECKLIST:

• load balancers
• CDNs?
• secondary indices?
• DB schemas
• partitioning keys, secondary indices
• NALSD numbers (return to this at end)

LIVE DISCUSSION QUESTIONS:

what about users from different countries or regions?

Does ad-bidding happen real time? Or it is kind of precomputed in Ad-Feature Data Store? -– pre-computing winning bids might actually be “NP complete”

How Ad Feature Data Store in populated? -– it’s off of explicit entries in the webpages presented to marketing analysts

Do brand reach out to G saying this is our offering for ‘X’ day?